For Immediate Release

Andrew Ross joins BenefitSimple Ltd., the developer of AdvisorConX as President and General Manager to accelerate growth of the industry leading platform.

Toronto – June 1, 2022. BenefitSimple Ltd, a leading Canadian digital solutions provider to the insurance and investment industries, is proud to announce that Andrew Ross has joined the company as President and General Manager. Specializing in developing strategies and business foundations that build scale and accelerate growth, Andrew also brings a rich background in group insurance with a leading global insurance company and deep entrepreneurial experience helping to scale some of Canada’s most iconic companies.

“Having Andrew join our team is a huge win for BenefitSimple Ltd. He brings a strong managerial and entrepreneurial skillset, but also a deep understanding of our advisor community and the challenges they are facing as they digitally transform their businesses.” said Dr. Greg Styles – CEO and Co-Founder of BenefitSimple Ltd. “Andrew and I have worked together for over 15 years, dating back to his early days in senior management with Manulife’s advisor sold, U.S. group retirement business.” Bill Tremeer, Chief Product Officer and CoFounder added “Having Andrew join BenefitSimple is a strong validation and enhancement of our ability to help Canada’s independent insurance and wealth advisors make the connections that will grow their businesses.”

“I’ve had the honour of working with some terrific management teams in the past, as we’ve grown businesses like Dell Canada, ING DIRECT and Manulife’s John Hancock Retirement Plans business into the dominant players in their markets, but I’m even more excited to be joining the managerial team at BenefitSimple” said Andrew Ross, “Our BenefitSimple team includes a seasoned independent insurance and group benefits advisor with deep general agency experience, a technology guru who specializes in systems architectures and digital transformation and an expert innovation process PhD, all leading an outstanding team with a successful track record of digital infrastructure development for some of Canada’s largest insurance and wealth managers for over 20 years. This team has already proven that they have the passion, capability, and solutions to be a game changer for Canada’s independent advisors and I’m excited to help accelerate that transformation”.

About BenefitSimple Ltd. BenefitSimple is the developer of AdvisorConX, the SaaS digital practice management platform that is custom built for independent Canadian insurance and wealth Advisors. AdvisorConX intuitively connects all an Advisor’s clients and business information, while automating business tasks, workflows and compliance activities, allowing Advisors to focus on strengthening their client connections and more profitably growing their business. For Advisors looking to invest in aggressively growing your business, through to readying your practice for sale or transition or if you just want to find more time to service clients, the AdvisorConX platform brings together a practical advisor-centric practice management infrastructure, powerful client relationship management tools and profitable transactional efficiency and productivity enhancements, all into an integrated, easy to deploy and use solution. Visit advisorconx.ca today to learn more about this game changing platform.